To celebrate the launch of Feminist Fight Club, Jessica Bennett wanted to throw a ‘feminist wedding,’ Grey Horse teamed up with Good Peoples to bring Bennett’s fantasy to life with an exclusive 450-person ‘Support Your Local Girl Gang’ event in Red Hook, Brooklyn. The venue-busting party featured media luminaries from across the world, as well as a variety of feminist vendors and Bennett’s favorite all-female doo-wop band.
Feminist influencers shared their support on social media, which ultimately encouraged thousands to spread the word about Feminist Fight Club. Musical entertainment was provided by PEP, GIPHY photo booths were fueled by Dots the game company, which provided a social-friendly photo experience for attendees, and the majority of donated products were given by female-owned companies from New York and Vermont. The event resulted in hundreds of books sold and event GIFS reaching more than 15 million reviews on GIPHY.
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