Little Everywhere, led by Jane Marie (This American Life) and Dann Gallucci (Modest Mouse) strategically launched their new documentary podcast The Dream about the mysterious world of multi-level marketing (MLM) companies.
Grey Horse built a comprehensive public relations strategy that put the podcast on the map, resulting in numerous tier-one placements including features in Vanity Fair, Rolling Stone, BBC America, The Los Angeles Times, and Vox Media. Following the launch, The Dream topped Apple Podcasts’ charts for weeks and was named to Apple’s List of Best Podcasts in 2018 and The Atlantic’s 50 Best Podcasts of 2018. In its first season, the podcast reached 10 million downloads.
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