New York Public Radio

June 25, 2018 8:52 pm Published by

With over thirty-six radio shows and podcasts, produced both in-house and by affiliated production companies, New York Public Radio (NYPR) needed a consistent audience development strategy across a multitude of platforms.

Grey Horse trained over one hundred staff members in workshops that covered analytics, audience engagement, KPI measurement, and more. NYPR’s audience increased tenfold over the next two years, and earned them praise for the ability to provide coverage in the midst of Hurricane Sandy which reached millions.

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