PBS Newshour

June 25, 2018 8:50 pm Published by

With a reputation as one of America’s most trusted broadcast institutions, PBS Newshour needed to transition to incorporate a digital-based identity while safeguarding their journalistic standards and integrity.

Grey Horse built a comprehensive social strategy for engaging new audiences across all platforms, showcasing the client’s strengths as producers of thoughtful, high-quality video content. PBS Newshour’s social channels saw massive month-over-month gains, including growth rates of 15%+ on key social platforms, and ultimately culminating in an Emmy nomination for their livestream of the Deepwater Horizon oil spill in the Gulf of Mexico.

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