Rage Becomes Her

February 6, 2020 2:09 pm Published by

In her first book, award-winning writer and activist Soraya Chemaly encouraged women across the world to harness their anger into positive personal and societal change. Grey Horse supported her messaging by coordinating a successful book launch party at Corkbuzz and creating a detailed social media strategy, as well as a full suite of Rage Becomes Her-branded graphics and audiograms.

The outreach campaign, led by Grey Horse, earned Chemaly fifteen notable publication mentions and/or features in Refinery29, ELLE, and The Washington Post, among others. The book quickly rose to the top of the Amazon charts and helped propel Chemaly’s career. In 2019, Grey Horse prepared Chemaly for her first TEDWomen talk which reached over 2.1 million views online.

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